Juni 29, 2016
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Bill Pickett
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Work Smart, Not Hard: How To Effectively Streamline Social Media Strategy

As a social media monitoring software provider, Digimind provides brands with a social media listening solution to monitor and engage on social media and analyse and report on your brands and campaigns. As a result, we know that managing your company’s social media campaigns can be overwhelming if you’re a busy social media or digital marketing manager. Social media managers have become so obsessed with buy indian twitter followers preserving online presence around-the-clock, with endless updating and meticulous monitoring, that they have forgotten to take a step back and put a strategy in place to address exactly where they should be spending it and how time should be allocated. The problem, however, is that marketers (83% of them!) haven’t the foggiest about creating a social media strategy.

Social Media

Why social media monitoring (quite rightly) scares us

Social media monitoring (SMM) is a mammoth task. More often than not, it’s perceived as an unmanageable mountain of mentions just waiting to be addressed: the modern day marketer’s equivalent to piling-up paperwork. But, with 79% of marketers integrating social media with traditional marketing activities, opting-out of social media is no longer an option. Over 36% of marketers spend 11 hours per week on social media, buy twitter followers canada whilst 62% spend 6 hours per week dedicated to SMM, according to a SMM report by Social Media Examiner. What’s more, small businesses are just as inefficient, with 25% dedicating 6-10 hours per week on social media, as indicated by a social media marketing survey, conducted by Vertical Response.

ESTABLISH YOUR SOCIAL MEDIA GOALS

In order to decide which social media channels to target, you need to understand your goals and how social media can help you reach these goals. B2B and B2C businesses, for example, have very different goals and thus require marketing through different channels. A recent marketing study buy twitter followers tajikistan showed that B2C-focused marketers prefer Facebook (67% placed it as #1 choice), whilst Facebook and LinkedIn dominate the B2B space (tied for #1 choice, with 29% each). 

  

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